How to Build Buzz at Record Speed
In this session, Ben Kaplan will show you how the same principles that cause a cat video to go viral, a social cause to spread like wildfire, or an unknown startup to accumulate billions of users, can help you get far greater marketing results in less time.
Learn how to "seed" content with influencers who will spread it
Understand how to simplify complex ideas and increase their viral velocity
Discover how to activate emotions that trigger immediate action
Startup entrepreneurs who need to show "traction"
PR, social media, and digital marketing managers who need media coverage on a limited budget
Anyone who wants to "hack" PR, social media, and digital marketing for their startup, company, or cause
Major brands that want to drive awareness, consideration, and purchase of their products