How to Sell $30 Billion
5 Key Insights From Alibaba's Record-Setting Singles Day Sales
Singles Day is the single biggest shopping holiday in the world. Last year, it raked in more than $50 billion in sales in a single day and its main sponsor, the online retail giant Alibaba, brought home more than $30 billion of that. Yet it is virtually unknown in the U.S. In this presentation, Ben Kaplan will explain how — through the power of viral time triggers and calendar-based marketing — Alibaba took a relatively unknown Chinese holiday and turned it into the single most lucrative retail day in history. And how they continue to do it year after year.
How to optimize viral time triggers to drive immediate consumer action.
How Alibaba's use of calendar-based marketing (which activates consumers at a peak moment in time) represents the most transformative approach to consumer in the past decade.
How to engage your customers more quickly and compel them to laugh, cry, share, and buy.
Why U.S. retailers like Sears are so much less effective on Black Friday + Cyber Monday than China's Alibaba on Singles Day.
How brands can leverage calendar-based marketing year round, not just for Singles Day.
U.S. retailers of all sizes
Marketing and PR professionals looking to boost their brand.
New and seasoned entrepreneurs looking to improve their own ability to innovate better and faster.
Major brands that are innovating and entering new markets and need to be seen as the "authority" in their field.
This past year, Singles Day in China became the biggest day of commerce in the history of the world — with Chinese retailer Alibaba selling more than $30 billion in a single day. But why is this the case? How did Alibaba transform a relatively unknown holiday into a retail phenomenon? What can you learn from Alibaba about how to drive immediate consumer action for your product, service, brand, or store?
This presentation will take a deep dive into the inner workings of calendar-based marketing — including the foundational viral triggers that create a sense of urgency, scarcity, and a flood of social proof.
How do you take your traditional call-to-action (CTA) and transform it into a viral call-to-action (vCTA) that is 10X more effective?
Presenter Ben Kaplan — CEO of viral marketing agency PR Hacker [https://prhacker.com] and publisher of the viral holiday website National Today [https://nationaltoday.com] — will show you how Alibaba did it and how you can, too.